Background DSG is an industrial racking and storage supply company with their head office in NSW. They have the NSW and South Australian franchises for SSI Schaefer who are the largest racking storage company in the world.

When the new owners of DSG approached inqbase in November 2007 to assist in building rapid growth for the business it was turning over $3.5m per annum.

Dial forward to August 2008 and DSG have turned over $1.2m for the month with no individual order exceeding $80,000 and are budgeting on $11.8m in sales for the current financial year.

The strategy • Rebrand and revitalise small business mentality into internal and external profile as larger and more successful business. • Build SME retail sales (high volume, high margin), begin to access medium size market in the $50 – 100k per order category and create an offer and accompanying collateral for the major account sector. • inqbase appointed as marketing partner on remuneration package linked to ongoing increases in sales.